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WEBAt Mercedes-Benz India, vehicles priced upwards of INR 1.5 crore accounted for 25 per cent of total sales so far this year, up from 15 per cent two years earlier, said Santosh Iyer, chief ...
Brand Marketing & Advertising News | Marketing Campaign …
WEBBrand Marketing & Advertising News: Find the Latest brand and advertising News, Insights, Analysis & Updates from all top sources on ET BrandEquity.
Performance Marketing 2021 - ET BrandEquity
WEBTalking about shift in brand advertising, the report says that almost 12% of marketers are willing to spend 80-100% of their budgets on performance campaigns. The 2nd edition of ET BrandEquity’s ...
Kirana stores: Where ‘Real India’ shops - ET BrandEquity
WEBJun 3, 2020 · RS Sodhi, managing director of GCMMF (Amul), tells Brand Equity that kirana stores not only help them to understand changing consumer behaviour but also give them a peek at the way business is ...
Marketing Technology Event and Conference - MarTech
WEBMarTech Conference & Event: Join industry leaders and innovators at the MarTech Summit 2024 to explore the latest trends and advancements in marketing technology. Discover how cutting-edge MarTech ...
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Tra Brand Trust Report: From Dell, LIC to Amul and Tata Salt, TRA ...
WEBMar 11, 2022 · From Dell, LIC to Amul and Tata Salt, TRA releases India's 50 most trusted brands In the TRA’s Brand Trust Report (BTR) 2022, the eleventh edition in its series, the batch of brands ranked 16-20 ...
Retail: From the eyes of the consumer - ET BrandEquity
WEBApr 6, 2024 · Retail revolution 2.0: Why tier II cities are stealing the show. As the e-commerce wave surges in India's Tier II cities, the mix of offline and online shopping heralds a promising future ...
Upcoming sale season: Brands ad spends on festive season …
WEBAug 15, 2024 · Brands for big events like Amazon Prime Day Sale spend 30-35% of their ad budget for the promotion during such events. Considering it's a long season in the Indian e-commerce landscape brands must ...
Ayushmann Khurrana shares style advice via the kiosk in new Titan …
WEBOct 10, 2023 · Ayushmann Khurrana: Shoppers have been thrilled to interact with the actor in this innovative and immersive way, taking the opportunity to ask questions, seek style advice, and take memorable ...
Fevicol turns 60; how the adhesive brand stole the heart of Indian ...
WEBAug 20, 2019 · Expanding the core At the same the company plans to grow the brand by entering new categories both unserved and underserved. “Household penetration is still less than 30%.