Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
WEBSep 23, 2024 · Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership. …
Cracking the code: How consumer brands can maximise ROI with ...
WEB1 day ago · Cracking the code: How consumer brands can maximise ROI with omnichannel approaches. Omnichannel strategies and effectively harnessing the power of data are key to winning the APAC market for consumer brands, according to …
MediaSense becomes Campaign's independent auditors for all …
WEB4 days ago · The 2024 Campaign Asia-Pacific’s Agency of the Year Awards is still accepting entries from advertising agencies and brand owners across the APAC regions, which include Southeast Asia, Australia/New Zealand, …
Unilever announces result of global media review with six rivals ...
WEBAsia-Pacific Power List 2024: Simon Kahn, Google A visionary leader and a force within the marketing world, Google's Simon Kahn continues to chart a course for the company's growth in the APAC region, while trailblazing the use of AI technology for marketers.
Is advertising still a viable career for young people?
WEB2 days ago · Lesley John, managing director at Virtue APAC, says a career in advertising remains an exciting option even in the face of industry shifts. “Traditional roles may be changing, but new opportunities are emerging, especially in areas such as creative technology, and digital strategy,” she says. “For young people who are curious, creative ...
GUT expands into Asia with new Singapore office
WEBAug 30, 2023 · The agency's tenth office, which now establishes GUT as a global creative network, will be led by MD Jessica Davey, formerly of MediaMonks. Creative agency GUT is expanding its network into Asia with the opening of its latest office in Singapore. This is the tenth office globally for the six-year-old agency founded in Argentina and based in Miami.
Mondelez partners with Accenture and Publicis to launch AI platform
WEBSep 23, 2024 · Mondelēz International has announced the launch of a new AI-powered platform aimed at enhancing its global marketing capabilities and optimising consumer experiences. Developed in partnership with Accenture and Publicis Groupe, the platform will utilise artificial intelligence (AI) and generative AI (gen AI) to enable faster and more …
Campaign reveals global Agency of the Year shortlist
WEBApr 3, 2024 · A global shortlist of eight agencies representing the UK, Canada, the US, Türkiye, Hong Kong, Australia, New Zealand, and the Philippines is competing for the coveted Creative Agency of the Year at Campaign’s fourth Global Agency of the Year Awards. Three antipodean shops, Australia’s Thinkerbell and New Zealand’s Special …
Advertising, Marketing, Media, Digital, PR News & more
WEBAug 19, 2024 · PARTNER CONTENT. PROMOTED. Jul 23, 2024. Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region.
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
WEBJul 19, 2021 · Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating …