The leading source of advertising, marketing & media news
WEB1 day ago — Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Gen Alpha: Who they are and why you should care
WEB5 hours ago — When it comes to marketing dollars, Gen Alpha is expected to drive US$5.46 trillion in economic activity by 2029, with over 2.8 million members being born globally each week, according to Basic ...
87% of global marketing leaders are planning for budget increases
WEB4 hours ago — Despite high interest rates, tight labour markets, and the uncertainty of US elections, 91% of global tech decision-makers and 87% of global marketing decision-makers are planning for budget ...
What the evolution and future of digital out-of-home advertising …
WEB20 hours ago — Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and digital realms and creating dynamic, engaging experiences.
Interview: Why Airwallex took over Ten Square with a huge Lando …
WEB1 day ago — Formula 1 racer Lando Norris took Ten Square in a new OOH ad for Airwallex earlier this month. As part Airwallex's "Shifted Perspectives" campaign, Norris could be seen inviting Singaporeans to ...
News - Marketing-Interactive
WEB4 days ago — Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Most Recent - Marketing-Interactive
WEB5 days ago — We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free. Marketing Interactive is Asia's leading source ...
Companies need to ensure sustainable AI is more than just a bullet ...
WEBSep 10, 2024 — Currently, over 54% of marketers use AI to achieve faster content generation and campaign rollout.Other popular uses of AI by marketers include creating content that resonated with the emotions of ...
About Us - Marketing-Interactive
WEBJun 30, 2024 — About Marketing–Interactive. updated. 30 June 2024. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to ...
Meet the digital trends shaping 2021 - Marketing-Interactive
WEBAccording to the 2021 Digital Trends Report, “customers of all kinds were driven online at a rate that amounted to a jump of five to ten years in projected adoption”. Naturally, this rapid ...