American Eagle (AEO) shares soared as much as 20% on Thursday after the clothing retailer said actress Sydney Sweeney will be the face of its fall campaign. Retail investors latched onto the Sweeney news,

American Eagle Outfitters (AEO) is one of the stocks most watched by Zacks.com visitors lately. So, it might be a good idea to review some of the factors that might affect the near-term performance of the stock.

AEO’s Sudden Surge American Eagle Outfitters (NYSE:AEO) has seen its stock soar recently, climbing 12% over the past week, with a 4.5% jump yesterday and another 4.5% gain in early morning trading today.