The retailer's ability to track and pivot into emerging trends and categories helps make its American Eagle (AE) brand the No. 1 jeans line for its targeted core customer between ages 15 to 25.

With a new fashion line launching today, American Eagle is doubling down on 20-year-old tennis star Coco Gauff. LOGIN. ... For brands such as American Eagle that cater to Gen Z consumers, ...

Craig Brommers: American Eagle’s Gen Z consumers have always been digitally connected, so ecommerce has always been a focus for the brand. As we’ve reported publicly, our digital channel remains very ...

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around longer ...

According to American Eagle, it decided to partner with WhatsApp based on 50% of the Gen Z population currently being on the app and expectations it will exceed 100 million U.S. users.

American Eagle has seen promising results starting competitions on Amazon’s Twitch and integrating into NBA 2K22, where it created its own digital store featuring popular clothing pieces. Above all ...

American Eagle unveiled its new spring campaign, which was photographed, styled and creatively directed by 10 Gen Z cast members, according to a news release. The cast members were discovered through ...

American Eagle Outfitters, Inc. (NYSE: AEO) kicks off today the American Eagle (AE) back-to-school season with the brand’s latest campaign, featuring ...

Young at Heart: How American Eagle Became Gen Z’s Favorite Brand for Jeans. Vicki M. Young . Mon, Sep 30, 2024, 5:00 AM 8 min read. In This Article: AEO .