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Tennessee making the switch back to Adidas from Nike
Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources tell ESPN. The Vols have been with Nike for the past 12 years, but that deal will expire in 2026. Tennessee was with Adidas from 1995-2014.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, when the current Nike contract ends. Tennessee left Adidas in 2014 to sign with Nike, and Nike’s amended deal runs through 2026.
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...
SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...
Nike sold out of 23% of their World Cup merchandise within two weeks vs. 11% at Adidas. According to the StarMine Earnings Quality Model, Nike scores a 72 out of a possible 100.
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