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Tennessee inks deal with Adidas

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.

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SGB Online · 22h

Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

14m

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

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Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Defensa Central1h

Adidas celebrates, Real Madrid signs 4 of its emblematic players

Adidas partnership has been successful for years and it seems it will continue to be so. The Whites are delighted with the ...

2don MSN

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

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