Beyoncé and Levi’s New Ad Campaign Generates $5 Million in Media Exposure in Just 48 Hours
Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...
Beyoncé Released a Song and Levi’s Saw Its Moment
The denim brand was looking for ways to sell more apparel to women, and the megastar gave them a natural spokeswoman thanks to a song on “Cowboy Carter.” ...
Beyonce is a fashion icon, this is going to be a really powerful partnership, says Levi Strauss CEO
Levi Strauss President and CEO Michelle Gass joins 'Mad Money' host Jim Cramer to talk the strategic review of Dockers, ...
Levi Strauss CEO says Beyoncé partnership could help boost growth in the women's category
Levi Strauss CEO Michelle Gass told CNBC’s Jim Cramer on Wednesday how the denim retailer could benefit from its partnership ...
Rolling Out3d
Beyoncé feels honored to star in Levi’s campaign
This campaign marks a significant moment in fashion history, bridging the gap between legacy and innovation. Levi’s, a brand ...
HELLO BEAUTIFUL3d
Beyoncé & Levi’s Aim To Inspire Women One Denim Slay At A Time
On Sept. 30, Beyonce dropped her new collaboration with Levi's. The Texas star says she sees the partnership as a way to ...
See how Levi’s and Beyoncé recreated the brand’s launderette ad
Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...
Levi Strauss stock falls, as new campaign with Beyoncé outweighed by subdued sales forecast
Shares of Levi Strauss & Co. slid after hours on Wednesday after the jeans maker tempered its full-year sales forecast, even ...