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Bieber, Rhode

USA TODAY · 6d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Associated Press News on MSN · 6d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

Reuters on MSN · 7d

Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1 billion deal

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

1don MSN

Can Hailey Bieber Bring e.l.f. Stock Back to Life?

The market has been worried about rising prices and slowing growth, but smart investors can see that e.l.f. has a long, ...

7d

Rhode to Be Acquired by Elf Beauty for $1 Billion

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

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