PepsiCo joins the growing list of advertisers pouring millions into Formula 1’s global audience. PepsiCo is the latest ...

PepsiCo inks a five-year global sponsorship with Formula 1 to promote Sting Energy, Doritos & Gatorade, expanding its ...

As PepsiCo announced its worldwide partnership with Formula 1, both the food and sports world race towards a win both on and off the track. While NASCAR has been a staple in American sports ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the World's Fastest Growing Sport PURCHASE, N.Y., May 27, 2025 /PRNewswire ...

Formula 1 and PepsiCo have announced a multi-year agreement that will see PepsiCo become an Official Partner of the pinnacle of motorsport until at least the 2030 season.

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

The 5.5-year collaboration will bring elite sports science, hydration expertise, and global visibility to the next generation ...