You can get in touch with Alyce by emailing [email protected] From chunky sneakers to long tube socks, Generation Z has ...

Half of Gen Z Americans consider themselves mom and dad — to their pet, according to new research. Older generations don’t.

I worry about being perceived as one of those guys who is too earnest and too sincere,” one concerned app user confessed.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

Instead of even trying to chase jobs that seem out of reach, many Gen Zers are embracing living like a rat—not showering or ...

Gen Z employees are avoiding management roles to preserve their wellness; workplace experts say inflexible corporate leaders ...

Gen Z is just one of the names given to different age groups in society, along with millennials, Gen X, Gen Alpha, and Boomers. More than just nifty wording, these terms have connotations on how ...

On the outside, it's like, ‘Oh my God, Duolingo just taught Gen Z phrases,’” says Parvez, who has spent the last four years ...

Gen Z is using payment plans to flexibly finance their lavish spending habits, but experts warn it could “trap” some shoppers ...

A new report points to the rise in social media use and doomscrolling as potential reasons that anxiety has become more common.

A new poll by NBC found young women were more likely to lean left, while their male counterparts were more likely to go right ...

This generation could be the key to helping grocers better understand how to provide a seamless omnichannel experience.