The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to ...

While the app has long promised a privacy-first experience free from traditional ads, recent updates suggest that's changing, ...