Connected TV advertising platform MNTN Inc.’s shares climbed more than 48% after the company and some of its shareholders raised $187 million in an initial public offering.

MNTN made a splashy entrance on the New York Stock Exchange, jumping more than 60% on its first day of trading after pricing its IPO at the top of the expected range. The connecte

Investors tuned in to television ad-tech company MNTN’s IPO today. The Hollywood star is listed as its chief creative officer.

Connected TV advertising platform MNTN Inc. and some of its shareholders raised $187 million in an initial public offering priced at the top of a marketed range.

Ryan Reynolds-linked MNTN has made a stunning debut on New York Stock Exchange or NYSE. MNTN's IPO comes on the heels of Israeli trading platform eToro's bumper Nasdaq debut last week

Marketing tech firm MNTN and some investors raised $187.2 million in a U.S. initial public offering, the company said on Wednesday, setting the stage for another closely watched listing that was delayed amid the "Liberation Day" market downturn.

Proceeds from the IPO are earmarked for corporate growth initiatives amid a booming market for CTV, expected to top $33.4 billion in ad spend by the end of 2025. Longer term, the company sees opportunity as spend rises to an estimated $42 billion by 2027, with MNTN aiming to become the dominant performance marketing engine in the space.

Advertising company MNTN and its shareholders raised $187 million in an initial public offering priced at the top of a marketed range. Shares are to begin trading on the New York Stock Exchange Thursday.

You may know Ryan Reynolds as Deadpool or the co-founder of soaring British soccer team Wrexham AFC. However, the 48-year-old just obtained a new title: chief creative officer of a publicly-traded software company.