Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Howard Schultz gave a full endorsement of Starbucks Chief Executive Brian Niccol’s turnaround plan, with the chain’s former ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas.

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Starbucks has just made a rather significant announcement that will have customers excited – especially those who are health ...

Even Starbucks is hopping on the protein trend. If you’ve been on the internet in recent months, you’ve probably seen an ...

Niccol is making other changes to streamline the Starbucks menu, cutting about 30 percent of existing items, according to CNN ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

CompanyOverview|NASDAQ:SBUX] Starbucks Corp. (NASDAQ: SBUX) is at the beginning of a high-stakes turnaround under new chief ...