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Adidas, Tennessee

CBS Sports on MSN · 13h

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

WJHL Tri-Cities on MSN · 5h

Tennessee announces return to adidas uniforms, apparel in 2026

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again become the official apparel provider for the Volunteers.

Bleacher Report · 17h

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires in 2026, ESPN's Chris Low reported.

11h

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.

14h

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

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