Issa Rae does things hard way in Super Bowl ad for TurboTax

This Super Bowl, TurboTax is spending big on ads. Is it the right tax software for you?
Read our comprehensive TurboTax review to explore features, pricing, ease of use, and customer support. Find out if TurboTax is the right tax software for you.
Watch TurboTax’s Super Bowl ad with Issa Rae that decries outdated tax filing methods
Rae then takes a literal million steps to reach the tax preparer’s office, which ends up being closed. She then awakes from the nightmare on a call with a TurboTax expert who has filed for her and cuts through a cake shaped like a box full of tax forms. The 45-second ad created by R/GA will air in the second quarter of Sunday’s game on Fox.
TurboTax Super Bowl commercial: Issa Rae does things 'the hard way'
Issa Rae ("Insecure") makes her first appearance in a Super Bowl commercial. “I do things the hard way a lot,” Rae said via TurboTax. “I’m always trying to find shortcuts, but then my shortcuts aren’t great. TurboTax is all about making your life easier.”
Issa Rae’s scores top spot in a Super Bowl ad
Issa Rae—beloved for Insecure, Awkward Black Girl, and The Lovebirds—makes her Super Bowl commercial debut, starring in a TurboTax ad that
Turbo Tax's Dreamy Super Bowl Ad Starts with Issa Rae's Nightmare about Her Accountant's Office
But it turns out that many Americans are bothered by the complexity of those places, too-at least if TurboTax's 2025 Super Bowl spot is any indication. The spot will run in the first half of the second quarter.
Why does my tax refund change when using FreeTaxUSA, TurboTax, or H&R Block?
Users on social media are voicing concerns after receiving different refund amounts for different tax filing services.
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