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Walmart’s New Logo Is Making Internet Mad

USA TODAY on MSN · 7h

Walmart unveils 'modern' new logo. The internet can’t see the difference.

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

cbc.ca on MSN · 13h

Walmart updated its logo for the first time in nearly 20 years. The internet has thoughts

The retailer boasted in a news release that the new look reflects its evolution. Walmart applauded its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol,

Walmart’s New Logo Is Making The Internet Mad

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in unison. It operates as an interesting case study in how the online world reacts to change and the outcome of cognitive biases on a grand scale.

1don MSN

Walmart’s new logo was inspired by founder Sam Walton’s iconic trucker hat. Here are 3 rules from his blueprint for business

"First he learned all the rules,” Harvard Business School professor Richard S. Tedlow said. “Then he broke all the rules ...

Walmart’s New Logo Was Actually Inspired By a Trucker Hat

When Penguin Group and Random House merged in 2013, they fused their names into a sleek new typeface logo. Penguin's logo of ...

16h

Walmart faces widespread mockery over ‘new’ logo

Walmart has unveiled a fresh logo ... sort of. The company last redesigned its famous yellow emblem on a blue background in ...

16h

Walmart's new logo has people talking. Here's why

As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and ...

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