Amazon, YouTube, and Netflix will be big winners as AI shakes up Hollywood, Morgan Stanley says. Their limited live sports ...

Generative AI on AWS is enhancing personalisation, accessibility and allowing better understanding of Prime Video media ...

A star-studded pitch to advertisers. Amazon’s Upfront event was loaded with stars showcasing new projects for Prime Video. That included appearances by Michael B. Jordan, discussing a new Creed ...

Using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS) for building generative AI applications, Prime ...

The third format, dubbed “call to action,” includes interactive elements, such as “subscribe now” and “book an appointment,” which can be useful for brands that also offer services they don’t sell on ...

The cost of an Amazon Prime membership could potentially rise next year and be a boon for the e-commerce giant's net sales, ...

Amazon on May 12 announced several new ad formats for Prime Video, per details shared with Marketing Dive. The news was timed to the company’s second annual upfront presentation. A new pause ad format ...

BoA analysts suggest the longer shopping event reflects improvements in Amazon's robotics, AI, and inventory placement efforts. The company has been growing its suite of AI-powered shopping tools, ...