Travis Hunter joins Lionel Messi and Adidas family for Super Bowl LIX
Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...
Lionel Messi rallied adidas athletes to support Patrick Mahomes at Super Bowl LIX
During the NFL season, Mahomes and adidas made a significant impact both on and off the field. Before Super Bowl weekend, ...
Former OU softball star Tiare Jennings signs with Adidas
Four-time Women's College World Series champion and four-time All-American Tiare Jennings has signed with Adidas.
Patrick Mahomes gets good luck messages from sports stars and his kids in Adidas commercial
A new commercial from Adidas shows Patrick Mahomes receiving best wishes in Super Bowl LIX from sports stars and his family.
Adidas Makes A Big Push Into The Pickleball Market With Staksrud Sponsorship
An in-depth discussion with All Racquet Sports, the manufacturer behind the adidas pickleball line, discussing their sponsorship of Federico Staksrud and their new push into the pickleball market.
Marketing Dive3d
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.