Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell Simplifies PC Lineup With Apple-Like Branding: XPS, Inspiron Brands Are Gone For Good
Dell is rebranding its PCs by retiring names like "XPS" and "Inspiron" in favor of a simplified Apple-inspired system — Dell, Dell Pro, and Dell Pro Max.
Dell Unveils Apple-Like Rebrand in Bid to Make PCs Cool Again
Dell Technologies Inc. is re-branding its PCs in a manner reminiscent of Apple Inc.’s naming conventions in an effort by the ...
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I tried Dell’s new XPS laptops and love the OLED display upgrades for 2024
with three new laptops that share the minimalist look and feel of 2023's Dell XPS 13 Plus, but bring a minimalist chic to the updated design and offer OLED display upgrades all round. Sound like ...
Dell unveils Apple-like rebrand in an attempt to make PCs cool again
Alienware, the brand of gaming-focused PCs Dell acquired in 2006, is exempt from the renaming. Many of the new Dell-branded ...
CES 2025: Dell unveils Apple-like rebrand in bid to make PCs cool again
Dell Technologies Inc is re-branding its PCs in a manner reminiscent of Apple Inc’s naming conventions in an effort by the ...