Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the audience through an audio journey of sonic branding, from an early jingle ...

The challenge lies in maintaining consistency while allowing for flexibility. A strong sonic identity is not just a single melody–it is an ecosystem of sounds that work together cohesively across ...

The brand needs to define and pursue that vision, and pursue it with clarity. For me, the best way to build a future-proof ...

But they have a unique challenge: how to build strong emotional assets without falling into B2C brand molds? Sonic branding lets brands enhance all their communications with more precision, subtlety, ...

These statistics reflect the substantial influence of sonic branding in resuscitating brands ... licensed content when they are forced with the challenge of producing numerous daily posts.

The nascent stage of sonic branding also throws up the question of how exactly brands can get it right. Laalit Lobo, an audio marketing strategist, says that the biggest challenge is that ...

Furthermore, with the advent of the digital age ushering in new opportunities and challenges for sonic branding, the potential for it to reach a global audience has grown exponentially.

Sonic branding can be rewarding – but comes with its challenges / Unsplash Rajeev Raja is one of the pioneers of sonic branding in India. The founder of BrandMusiq, Raja is both musician and a ...

Infosys launches its unique sonic brand / Unsplash Infosys has become ... Infosys has the classic B2B challenge of having to make itself memorable to a plethora of stakeholders.