Maximum Effort Productions, Inc., co-founded by Ryan Reynolds and George Dewey in 2018, has carved a unique niche in ...

For example, “a slower runner’s foot is on the ground longer, which means they have to withstand more ground reaction forces ...

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A Dung Beetle Story based on the popular children’s book by Mark Pett with Ryan Reynolds’ Maximum Effort producing under ...

Reynolds and MNTN CEO Mark Douglas sat down with Ad Age at Cannes Lions to discuss their evolving projects in marketing and ...

MNTN, the parent company of Ryan Reynolds’ Maximum Effort Marketing, has entered into an agreement to offload its interest to “an affiliate of its original owner.” The move will recombine ...

Experts question if Ryan Reynolds's lawsuit influenced MNTN's sale of Maximum Effort. / Credit: Mint Mobile Mntn, the connected TV advertising platform, is parting ways with Maximum Effort ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

Reynolds is rebooting Alf, the furry brown alien of the eponymous sci-fi comedy from the 1980s, with a series of sponsored content shorts on his Maximum Effort Channel. The "Deadpool" star ...

Ryan Reynolds’ Maximum Effort, in collaboration with Score G Productions, Fennessey Films, Super Channel, and OEG Sports & Entertainment, are thrilled to announce the start of production of The ...

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...