As runners, most of us want to improve VO2 max to make hard efforts feel easier and to run faster for longer. And new ...

Maximum Effort Productions, Inc., co-founded by Ryan Reynolds and George Dewey in 2018, has carved a unique niche in ...

For example, “a slower runner’s foot is on the ground longer, which means they have to withstand more ground reaction forces ...

Reynolds and MNTN CEO Mark Douglas sat down with Ad Age at Cannes Lions to discuss their evolving projects in marketing and ...

It also generates revenue through Maximum Effort creative services and its QuickFrame creative marketplace. Per the S-1, MNTN generated $225.57 million in total revenue in 2024, up 27.9% from $176 ...

For years, Reynolds and Maximum Effort were a powerhouse in marketing, the actor’s distinct brand of humor helping to create viral, self-aware campaigns.

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...

Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

The Maximum Effort Channel, which launched in June as part of a deal with Fubo, acquired the rights to the "Alf" sitcom and will incorporate branded segments called "Maximum Moments" into reruns ...

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...