Meghan Markle officially launched the first alcoholic offering of her lifestyle brand, As Ever, debuting its 2023 Napa Valley Rosé on Tuesday — a meaningful date for both her and Prince Harry.

Meghan Markle’s debut Napa Valley rosé from As ever launched July 1, Princess Diana’s 64th birthday — a date that also marks a special milestone in Prince Harry and Meghan’s story.

The As Ever rosé wine is priced at $30 per bottle and sold in sets exclusively via As Ever’s online boutique, starting at $90 for three bottles. Larger orders are offered at a slight discount, with a half case (six bottles) priced at $159 and a full case (12 bottles) at $300.