Paramount will become the new home to all Ultimate Fighting Championship events in the U.S. and 30 "Fight Nights," TKO Group announced.

Paramount CBS was initially set to take half of UFC’s broadcast rights in the form of 30 Fight Night cards. But the deal grew following the closure of a merger between Skydance and Paramount. In 48 hours, an agreement for rights to all of UFC’s events was struck, bucking the assumption that UFC would remain with ESPN or move to Netflix.

As UFC makes a play for wider audience reach with Paramount, streaming is making larger moves toward general market appeal as well.