NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. Viewers of the Prime Video races have been able to see fuel usage with the introduction of the Burn Bar.