Microsoft Advertising will also start piloting two new generative AI features – diagnostics and performance snapshot – this month.

Google's ecommerce search results now resemble Amazon-style category pages. Retailers must adapt by prioritizing product pages for SEO.

Emina has over a decade of experience in digital marketing and describes herself as "too curious to specialize," and a “firm believer in the value of full-stack marketers”. Her passion for SEO stems ...

Generative search. Bing said it is now expanding its Bing generative search experience for “informational queries”, such as how-to queries. Some examples include “ how to effectively run a one on one ...

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.

Google's argument that its advertising practices benefit customers and are not anti-competitive faces a big challenge in seven key areas.

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...

Search Engine Land » SEO » How to handle negative Google reviews: Remove, respond, recover Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Juliette has close to six years of experience working at some of the top marketing agencies in the US. At Just Global she perfects search tactics for global tech and cybersecurity enterprise ...

Search Engine Land » SEO » The truth behind AI checkers: A cautionary tale Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...

Search Engine Land » SEO » Key Google Search Console metrics to monitor every month Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search ...

Search Engine Land » SEO » There is no ‘best’ Google Ads bidding strategy, study finds Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...