POSB Bank has launched its latest campaign titled "Does Age Matter?". The campaign, created in collaboration with Tribal Worldwide Singapore, addresses the growing incidence of cancer among young ...
Starbucks has collaborated with Universal Pictures to celebrate the cinematic debut of Wicked. Wicked, arriving in theatres ...
Kenvue is one of the world’s largest pure-play consumer health company by revenue. Its iconic brands include Aveeno, BAND-AID ...
Burberry has unveiled a new strategic plan ‘Burberry Forward’, to reignite brand desire and "correct years of ...
Travel has become a big part of many people's lives, with many seeking new and unforgettable experiences. For some, ...
Electricity retailer Geneco is empowering second chances and reintegration once again in its latest "Till the end of time" ...
Coca-Cola's Christmas ads are always something to look forward to but this year, it's AI-generated reboot of its classic ad, “Holidays Are Coming” caused quite a stir.
Singaporeans might not be keeping pace with the global push towards generative AI (gen AI) adoption. Despite gen AI's ...
However, do these types of guerilla marketing tactics still work in an increasingly digital age? MARKETING-INTERACTIVE asked ...
Havas says it experienced 'negative publicity' and 'reputational harm' for taking fossil fuel client
Advertising agency Havas has warned investors it experienced "significant negative publicity and corresponding reputational ...
INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and ...
Ice cream brand Ben & Jerry's has reportedly filed a lawsuit stating that its parent company, Unilever, silenced its attempts ...
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