AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; ...

Legoland Malaysia used customer feedback and data showing visitors leaving early on hot days to improve the customer experience and drive repeat visitors and longer stays by investing in more shaded ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

Lifebuoy, a soap brand, launched the 10/10 School Package in Vietnam to promote hygiene among school-aged children during the back-to-school season while supporting education in remote areas.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

Updated research into the factors affecting advertising profitability finds that brand size and creative quality have grown in importance as online life has matured.

Despite significant investment from major brands like Unilever whose tactical executions (and budgets) are now betting big on creators, it’s important to remember that the basic laws of advertising ...

Burger King’s controversial Moldy Whopper campaign was certainly eye-catching and received a mixed reception from industry observers, but the company’s CMO has unveiled some hard statistics to ...

Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with ...