TAG Heuer Returns

TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied association with motorsport's main event.
How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
TAG Heuer Returns As The Official Timekeeper For Formula 1 In 2025
TAG Heuer will be the Official Timekeeper of Formula 1 in 2025 ✓ Jorg takes a closer look at the history of TAG Heuer and F1 ✓
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1.
Tag Heuer Reigns as F1's New Timekeeper
Tag Heuer replaces Rolex as Formula One's official timekeeper under a 10-year partnership with LVMH. Reviving its long-standing association with F1, the brand will feature prominently at races with branding and activations.
TAG Heuer replaces Rolex to become F1's official timekeeper from 2025
Ahead of the 2025 season, F1 has announced that French watchmaker TAG Heuer will replace Rolex as the sport's official timekeeper.
TAG Heuer becomes official timekeeper of Formula 1
The luxury watch brand will have a significant presence both on and off the track, through trackside branding, Fan Zone and Paddock Club activations.
Tag Heuer in as F1’s timekeeper as LVMH deal takes shape
Motor racing’s prestigious Formula 1 (F1) series has unveiled major watch brand Tag Heuer as its timekeeping partner for this season. This comes as one part of the overall long-term tie-up between F1 and French luxury goods conglomerate LVMH,
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...
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TAG Heuer replaces Rolex as Formula One's official timekeeper
Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer.
Start of F1 races will look very different in 2025 with major change for first time in over a decade
Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
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TAG Heuer Returns as Official Timekeeper for Formula 1
It has been more than 55 years since TAG Heuer first slapped its logo across the hood of Jo Siffert’s Lotus 49B, but finally, ...