It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

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For decades, direct-to-consumer (DTC) pharmaceutical ads have been a staple of American television—softly lit scenes, ...

In 2025, as geopolitical tensions, supply chain disruptions, and e-commerce pressures continue to reshape global trade, the ...

Back in 2006, Publicis Groupe—one of the world’s most established advertising holding companies—shocked the industry with a ...

To learn more about our editorial approach, explore The Direct Message methodology. Before it was a multichannel brand with ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...

This article was originally published in early 2025 and was last updated on June 12, 2025.

Kona Big Wave, which was previously known as Kona Brewing Co., has launched the "Share the Big Waves" campaign.