Snapchat is introducing a new ‘Footsteps’ feature for iOS users this week, previously exclusive to Snapchat+ subscribers, ...

Amyn Ghadiali emphasises the need for experiential marketing during festive season to help brands cut through digital clutter ...

X India has been awarded the digital media mandate for LG Electronics. The account was won following a competitive ...

As Bluesky has been gaining traction in Brazil and the U.K., we decode the origins of this rival, its unique propositions and ...

Airtel has launched a new campaign, in partnership with Fundamental, to combat the growing issue of voice phishing in India.

This comes following the platform's dispute with the Brazilian government over censorship of accounts spreading false claims ...

Fashion leads the list of purchases, with 86.35% planning to buy new clothes, followed by gifts (72.84%) and home décor ...

Senator Scott Wiener, the bill's author, criticized the veto, calling it a setback for efforts to regulate large corporations ...

Under this association, Efficacy Worldwide aims to take Hero Cycles’s presence and marketing initiatives to new heights with ...

The Advertising Club has announced its Managing Committee for the fiscal year 2024-2025 during its 70th Annual General ...

Festive season inspires brands to create standout campaigns, but what truly makes them memorable? Let’s find out as creative minds share lessons from standout campaigns.

Following the launch of its new brand identity in 2023, this partnership aims to further strengthen the brand's positioning ...