The streetwear industry has experienced changes over the last few years, as luxury brands have shifted away from the market and the streetwear customer has matured and sought out more elevated ...

From minimising injury to prolonging stamina, form-fitting running shoes provide the right foundation for your entire body ...

Moburst uses data-driven strategies to optimize the cost per install and maximize return on investment The production of banners, video ads ... This includes keyword optimization, creative asset ...

Adidas has unveiled the official match ball of the 2025 Club World Cup. The design is distinctly American, with FIFA saying ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

Adidas has acknowledged that it required expert assistance to enter the world of Formula 1 racewear. Adidas has acknowledged that it required expert assistance to enter the world of Formula 1 ...

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

Mercedes have unveiled their new race suits for the upcoming season as the Brackley team debuts its Adidas created kits. The Silver Arrows signed with German company Adidas during the off-season ...

Sam Handy, adidas Football's general manager, explains: "We wanted to create a ball that paid homage to the sporting culture and fan fervor in the United States. Our ambition was to design ...

Strong festive demand and the booming popularity of classic trainers propelled Adidas to better than expected profits in the final quarter of 2024, sending shares up 7 per cent on Wednesday.