Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Angel Reese, NBA Grassroots & Nike, Adidas, Reebok, Puma Elevating WNBA Players to the Next Level Explore how Angel Reese, ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

WASHINGTON ─ According to a recent AARP survey, 61% of older adults are worried they will not have enough money to support themselves in retirement, and 20% of older adults have no ...

women's and youth teams at the club. Liverpool did not disclose financial details of the deal. “The jerseys worn during previous partnerships are some of the greatest ever created," Adidas chief ...

The IOC has defended female boxers Imane Khelif and Lin Yu-ting — the Paris Olympic gold medalists. Both had been ...

Shamal Holding's Mohammad Javad explains why experience-driven marketing is no longer optional for brand – it’s essential.

The Desert Boot turns 75 this year, and the Wallabee and Desert Trek aren’t much younger. But the crepe-soled classics from the 200-year-old brand haven’t lost the spring in their step.

The “View” host gives a private tour of her two hundred and eighty-eight pairs, from glittery Dr. Martens to banana-peel ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...