Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

After elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...

Angel Reese, NBA Grassroots & Nike, Adidas, Reebok, Puma Elevating WNBA Players to the Next Level Explore how Angel Reese, ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

(GEORGIA-CARPETS/ (TV, PIX), 563 words) Mount Vesuvius eruption turned a man's brain into glass. (ADIDAS-RESULTS/YEEZY (UPDATE 3, PIX), 333 words) In China, a designer rethinks lingerie for women who ...

WASHINGTON ─ According to a recent AARP survey, 61% of older adults are worried they will not have enough money to support themselves in retirement, and 20% of older adults have no ...

women's and youth teams at the club. Liverpool did not disclose financial details of the deal. “The jerseys worn during previous partnerships are some of the greatest ever created," Adidas chief ...

Ladies and gentlemen, welcome to the adidas AG Full Year 2024 Conference ... so pretty much every quarter we went out ad hoc and we moved from mid-single digit increase to at the end of the ...

The IOC has defended female boxers Imane Khelif and Lin Yu-ting — the Paris Olympic gold medalists. Both had been ...

Earlier this month, Nike returned to the Super Bowl for the first time in almost 30 years with an ad featuring ... Sport and women’s fashion aren’t always an easy combination. Adidas ended ...