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The Adidas connection to the WNBA is steadily developing as the apparel company has launched their latest women's basketball ad featuring Aliyah Boston, Candace Parker, Satou Sabally, Kahleah Copper, ...
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Sportico on MSNWomen's Sports TV Spend Doubles as Marketers Dish Out $244.4MAfter elbowing its way into the thick of the pop-culture conversation, women's sports are now commanding a volume of ...
Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...
LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again ...
The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.
In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...
A new report shows big returns from ads played during women's sports games, with basketball and NCAA teams leading the way.
Ad spending on women’s sports surged in 2024, more than doubling from the previous year, according to a new report from TV ...
Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.
Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...
Virginia Tech, Washington and Arizona have done all they can to impress the NCAA Tournament selection committee. Now they’ll have to wait until Sunday to find out their tournament fate.
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