Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO Max ...

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” John Oliver snarked Sunday night ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

If you never really stopped calling it HBO in the first place, you’re in luck. The Max app is rebranding again this summer.

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

open image in gallery John Oliver slammed the ‘genius’ behind the constant HBO Max rebranding efforts while comparing it to Donald Trump's attempt to rename the Gulf of Mexico. (HBO ...