Roku is spending $185 million to get into a business that most other streaming platforms have avoided. In early May, the ...

That’s not a winning strategy for us,” Eilenberg says. While Roku Channel has breadth and depth of acquired fare, with its originals the streaming service has chosen to lean into a few ...

The company that set out to make streaming simple has come a long way since 2008. Yet its current business all connects back ...

Last year was a good year for Roku. The company reported $4.1 billion in revenue for 2024, an 18% jump year over year. Its platform business in particular, which includes ad sales and streaming ...

Roku Inc (NASDAQ:ROKU) reaffirmed its platform revenue and adjusted EBITDA outlook for the full year 2025, showcasing confidence in its business strategy despite macroeconomic uncertainties.

She will be responsible for executing marketing and measurement strategies across Roku’s entire advertising business, the company said in a statement. Harms joins Roku from Microsoft ...

EXCLUSIVE: David Eilenberg is returning to ITV America in a big way. Eilenberg, who was head of content at Roku Media for the last two years, is returning to the Love Island USA producer as Creative ...

The evolving global strategy sets the stage for Roku's long-term business success. Are you curious about Roku's secret to lasting success? The company is ripping entire chapters out of a proven ...

This growth is likely to contribute to expanding the platform business, which markets digital video subscriptions and advertisements on Roku devices ... lower-risk strategy (though not beneficial ...

Roku's strategies include better home screen monetization ... growth and better profitability as the company scales the business. This article briefly discusses three ways Roku plans to monetize ...

Roku’s advertising business is expected to drive growth as ... its international presence will be pivotal. The company’s strategy to grow beyond hardware sales into recurring revenue streams ...