Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

Sonic branding is no longer an optional add-on–it is a core branding element that shapes consumer perception and engagement. While it comes with unique challenges–emotional complexity, cross-platform ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

Furthermore, with the advent of the digital age ushering in new opportunities and challenges for sonic branding, the potential for it to reach a global audience has grown exponentially.

A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

Sonic branding can be rewarding – but comes with its challenges / Unsplash Rajeev Raja is one of the pioneers of sonic branding in India. The founder of BrandMusiq, Raja is both musician and a ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

Mastercard is amplifying its cultural presence in Africa with the launch of two vibrant sonic anthems, 'Wami' and 'Amazwe,' ...

Sonic branding has been shown to affect moods, reduce stress, and create stronger memory recall. For honey, which is already associated with comfort, health, and nature, ...