Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

Sonic branding is no longer an optional add-on–it is a core branding element that shapes consumer perception and engagement. While it comes with unique challenges–emotional complexity, cross-platform ...

Sonic branding is bollocks. For years it’s been peddled by agencies as expensive jingles, and as a result, the term has become a lazy shorthand in place of well thought out approaches to sound.

A brand name on its own can make you think. A sound on its own can make you feel. But when name and sonic signature are ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

Sunil Kumaran, COO, Big FM, writes about how sonic branding is capturing the brand's USP, values, and mission through sound that creates an instant connection, extends beyond marketing and has ...

Now he argues the use of sonic branding is gaining serious traction with marketers. After the agency created a musical logo – or ’mogo’ – for Mastercard (now in use across 190 countries ...

Mastercard is amplifying its cultural presence in Africa with the launch of two vibrant sonic anthems, 'Wami' and 'Amazwe,' ...

Sonic branding has been shown to affect moods, reduce stress, and create stronger memory recall. For honey, which is already associated with comfort, health, and nature, ...