Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

The Sports Facilities Companies (SFC), a manager of municipal and collegiate sports venues across the U.S., announced that it ...

Paige Bueckers admired the Minnesota Lynx as a kid while cheering on each of the four WNBA championships that played a part ...

Ryan Brewer, an associate professor of finance at Indiana University Columbus and an expert in valuations, spoke with NBC ...

The Indiana Fever guard was responsible for over 26 percent of the league's economic activity in 2024, according to an expert.

Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for business. According to Ryan Brewer, an associate professor of finance at ...

The Hall of Famer and businesswoman teamed up with Intuit QuickBooks and Mailchimp to celebrate Small Business Hero Day, ...

LSU women's basketball star forward Aneesah Morrow was selected by the Connecticut Sun with the No. 7 overall pick in the first round of the 2025 WNBA Draft Monday night. Morrow's projection of ...

Detroit Tigers players Spencer Torkelson, Javier Báez and Casey Mize all have strong odds to win the 2025 AL Comeback Player of the Year Award.

Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...