Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership ...

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

It began with eight franchises in 1997, and after the number of teams fluctuated over the next two decades due to financial instability ... league. The WNBA will grow to 13 teams in 2025 with ...

Breanna Stewart will start her ninth WNBA season in a few days. The New York Liberty All-Star and WNBA champ has been around ...

Once dismissed as a novelty or a pet project of NBA commissioner David Stern, the WNBA is now surging into a new era - one defined not by mere survival, but by strategic growth, bo ...

Paige Bueckers admired the Minnesota Lynx as a kid while cheering on each of the four WNBA championships that played a part ...

The WNBA is on a roll with ticket sales up nearly 2.5x (145%) from last season, and all 12 returning teams are seeing growth. Interest in women’s basketball is reaching new heights, with first-time ...

The WNBA has seen record attendance and viewership this season, with young stars like Boston, Clark, Reese, and others drawing new audiences to women’s basketball. For Boston, this growth feels ...

In the past, the Ariel Atkins Foundation has partnered with the LIDS Foundation and 2K Foundations to execute those teacher ...

With the WNBA’s collective bargaining agreement set to expire in 2026, it has put pressure on Commissioner Cathy Engelbert.