Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.

Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.

Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...

Brewer’s analysis suggests that if Clark simply maintains her current momentum through an expanded 2025 season, her impact on ...

LSU women's basketball star forward Aneesah Morrow was selected by the Connecticut Sun with the No. 7 overall pick in the first round of the 2025 WNBA Draft Monday night. Morrow's projection of ...

SOUTH BEND – All basketball eyes Friday were on WNBA rookie Paige Bueckers. Except those on former Notre Dame All-American guard Arike Ogunbowale. Or former Irish guards Jewell Loyd and Jackie ...

Detroit Tigers players Spencer Torkelson, Javier Báez and Casey Mize all have strong odds to win the 2025 AL Comeback Player of the Year Award.

The WNBA has seen record attendance and viewership this season, with young stars like Boston, Clark, Reese, and others drawing new audiences to women’s basketball. For Boston, this growth feels ...

SOUTH BEND, IN – All basketball eyes Friday were on WNBA rookie Paige Bueckers. Except those on former Notre Dame All-American guard Arike Ogunbowale. Or former Irish guards Jewell Loyd and ...

OLBG analyzed the WNBA’s popularity in five key areas: attendance trends, franchise values, in-stadium experience, viewership ...

Once dismissed as a novelty or a pet project of NBA commissioner David Stern, the WNBA is now surging into a new era - one defined not by mere survival, but by strategic growth, bo ...

Breanna Stewart will start her ninth WNBA season in a few days. The New York Liberty All-Star and WNBA champ has been around ...