Under this new deal, all new episodes of Sesame Street will stream worldwide on Netflix the same day they air on PBS stations ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Robert Pattinson's sci-fi epic Mickey 17 directed by Academy Award-winning writer/director Bong Joon Ho debuts on Max on ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

NEW YORK (AP) — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner's streaming service, the home of hits including "The Last of Us" and "Hacks," is changing its name again -- back to ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...