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Comedian Matt Rife’s new e.l.f. Cosmetics ad about ‘overpriced beauty’ sparks fury months after plastic surgery rumors

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...
Marketing Week2d

Elf admits its use of domestic abuse comedian ‘missed the mark’ after brand backlash

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...
PRIMETIMER on MSN4d

"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...

E.L.F. Cosmetics Is Trying to Make Up With Its Customers

The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...
The Mirror US on MSN1d

E.L.F. customers boycott makeup company after hiring controversial comedian Matt Rife for new ad

This week E.L.F. cosmetics has been met with heavy backlash online after premiering an advertisement starring controversial comedian Matt Rife following his harmful domestic violence joke ...

Matt Rife's Makeup Ad For E.L.F. Is Facing Major Backlash Because Of His Past Jokes About Domestic Abuse

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...