Apple had been counting on new artificial intelligence features to make the iPhone 16 a major hit. But pre–sale estimates point to a more muted early response than Apple had hoped.

Recently, Apple unveiled its latest phone, the iPhone 16. While it will provide users with a phone that is ready for artificial intelligence (AI) features, it may not be all that exciting. But looks can be deceiving, and early accounts are that the new iPhone is doing just fine. Here's why it could be a big growth catalyst for the business.

Apple's iPhone 16 series officially launched on. Driven by the boost from generative AI and notable processor upgrades, telecom operators, e-commerce platforms, and physical retailers are generally optimistic about the iPhone 16's sales outlook.