The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.

The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's ...

Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

The Media Rating Council has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

Her writing covers a wide array of large-scale financial topics. Getty Images / Jitalia17 A bond rating is an assessment of the creditworthiness of the bond's issuer. It is a prediction of the ...

By Alex Weprin Media & Business Writer About 32 million people, on average, were watching live on ABC, CBS and CNN as the clock struck midnight to welcome 2025. According to data from Nielsen ...

On Jan. 2, the newly elected Portland City Council will select its president and vice president. Before the president and vice president are elected—at least as the agenda sits now—the 12 ...

KUALA LUMPUR, Dec 31 — Malaysia is set to form its first media council next year, just over half a century after its second prime minister, the late Tun Abdul Razak Hussein, first mooted one in 1974.