Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement — which tracks a specific group or market's viewing habits — with data from cable,
THE MEDIA RATING COUNCIL ACCREDITS NIELSEN'S INNOVATIVE BIG DATA + PANEL NATIONAL TV MEASUREMENT
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen's integration of first-party live streaming data and re-accrediting Nielsen's traditional Panel measurement.
MRC completes accreditation of Nielsen Big Data & Panel measurement
The Media Ratings Council (MRC) on Wednesday formally accredited Nielsen’s Big Data & Panel National TV measurement product, which paves the way for Nielsen’s traditional panel measurements to be integrated with data from streaming apps and smart TVs.
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been facing competition from a group of upstarts and rivals.
Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
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Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...
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Streamers Take Measure of Nielsen's Integration of First-Party Data
In November, the Media Rating Council approved Nielsen’s integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon’s ...
Nielsen Wins Approval to Combine First-Party Streaming Data and TV Measurement
A key industry board has given the OK for Nielsen to incorporate data that streaming services collect into its TV ratings ...
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Facebook signs up to Media Rating Council auditing
To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...
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The Past, Present And Not-Too-Distant Future Of Standards: A Conversation With George Ivie
While the rest of us were celebrating the New Year, George Ivie was celebrating his 25th anniversary as the CEO and executive director of the Media Rating Council -- already the longest-running ...