News

Prime Video’s NASCAR viewership averages 2.16 million as younger fans tune in
This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...
How Prime won over the NASCAR world and raised the bar for future broadcasts
Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...
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How working with Prime Video changed Corey LaJoie's perspective as a driver
Among the four open entries will be the No. 01 Rick Ware Racing Ford with Corey LaJoie behind the wheel. He is making his ...
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NASCAR’s Prime Video Experiment Faces Final Judgment
NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?
How Prime Video’s ‘Burn Bar’ is changing the way we watch NASCAR
NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one ...
NASCAR race at Atlanta: Time, TV channel as TNT takes over. Trucks, ARCA at Lime Rock
Amazon Prime Video's five-week run is over and TNT shows the next five Cup races, starting this week at Atlanta. Trucks, ARCA also race, at Lime Rock.
Prime wanted a fresh twist for its first NASCAR broadcasts. Enter the ‘Burn Bar’
Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...
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NASCAR insiders react to Prime Video broadcast stretch coming to an end: ‘Feel bad for TNT’
Prime Video’s time broadcasting NASCAR this season has come to an end to the disappointment of many fans. The streaming giant ...