India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.

Through polished videos posted on YouTube and other social media platforms, Cody Winn of Clermont County had smooth-talking sales pitches.

With the Super Bowl approaching, find out how much hosting a party will cost and discover deals to help you save on game day ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...